Brand’s Highlights | By Wishtrend

BRAND’S HIGHLIGHTS: BY WISHTREND

A spotlight on By Wishtrend: the who, what and how to use the kind-to-skin beauty brand

It’s not always easy to decipher which products have been formulated for your skin type – should you avoid facial oils if you have shine prone-skin, is retinol right for you and do you really need to double cleanse?

Taking the guess work out of good skincare, By Wishtrend’s formulas have been carefully crafted around ingredient science to make a palpable difference to various skincare conditions from dry or dehydrated skin to oily and acne-prone complexions.

Its formulas exclude harmful or harsh ingredients – you won’t ever find parabens, mineral oils or artificial colouring in their products – and they’re designed to deliver the ingredients that skin needs most without causing irritation or triggering sensitivities.

Whether you’ve tried a few, know which your favourites are or have yet to try something from the range, we’ve got the lowdown on By Wishtrend to help you work out which products might be right for you.

Are By Wishtrend products cruelty-free?

For those of us adopting a cleaner lifestyle or who just don’t want our beauty regimes or consumer habits to be affiliated with cruelty or animal testing, By Wishtrend is proudly cruelty-free.

The brand doesn’t test on animals and although a significant number of the SKUs are vegan, the range is not entirely vegan, so we’d recommend checking the individual product before purchasing if you’re vegan or prefer entirely vegan products.

How do you use Wishtrend Vitamin C serum?

Vitamin C is one of the actives firmly in the skincare spotlight – after all it’s renowned for boosting collagen, protecting skin from the damage caused by UV exposure and reversing dark spots and pigmentation.

If you’re not sure how to use it, we’d recommend adding it into your evening regime after cleansing and treating skin with an essence or toner as it can cause photosensitivity during the day. Simply apply a few drops and gently press or pat into skin avoiding the delicate eye and lip area.

If you want to use the active in your morning regime, make sure you’re using a full-spectrum SPF which can help shield and protect skin from photosensitivity caused by the sun.

Which By Wishtrend Vitamin C is right for me?

As mentioned, Vitamin C can cause some sensitivities in some skin types which is why By Wishtrend has two formulas on offer.

The first is the By Wishtrend Pure Vitamin C21.5% Advanced Serum and as the name suggests this is something of a heavy hitting, behemoth Vitamin C serum.

Powered by 21.5% pure Vitamin C for maximum nourishment, just a few drops goes a long way. Incredibly potent it helps to brighten skin, reduce the appearance of scars and dark marks and comes enriched with Hippophae Rhamoides Water which boosts hydration and skin regeneration.

By Wishtrend Pure Vitamin C21.5% Advanced Serum

Sensitive skin types might prefer the sister serum By Wishtrend Pure Vitamin C 15% With Ferulic Acid. A low-irritant formula, it’s powered by a Vitamin Complex (a blend of pure Vitamin C as well as Vitamin C derivatives – and 0.5% Ferulic which is the best partner to Vitamin C, helping to bring out the brightening qualities, while keeping the formula stable and gentle on skin.

How do you use the By Wishtrend Mandelic Acid?

The By Wishtrend Mandelic Acid 5% Skin Prep Water is one of the brand’s most popular products – and with good reason. Not only is this exfoliating treatment toner gentle enough to be used daily without irritating sensitive skin but it can also help improve the appearance of acne thanks to its antibacterial properties.

After cleansing, soak a cotton pad and swipe it over skin to remove any traces of makeup or residue both morning and evening. Then move onto the rest of your regime be it an essence, toner or serum.

It’s also enriched with Centella Asiatica to help regenerate skin as well as Vitamin B5 to improve hydration making it a great all-rounder for a variety of skin types.


With a variety of fuss-free formulas to suit all skintones, By Wishtrend is a brand to turn to whatever your skincare woes.

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