TONIC15 PRESS

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HYPEBAE

Hypebae Beauty caught up with Jin Kwon, founder of London-based K-beauty retailer TONIC15, who gives the skinny on what a *real* K-beauty routine should look like.

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REFINERY29

Jin, our founder and in-house Korean Beauty Expert, sat down with Refinery 29 UK to discuss skincare tips for Autumn from busting popular myths around K-beauty, breaking down the latest trends and highlighting the key skincare ingredients for the glass skin look - she’s got us taking notes!Jin also previewed some new products that have launched here on TONIC15.

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SHEERLUX

The Latest Korean Beauty Launches Worth Knowing About

AMUSE Vegan Sheer Eye Palette
For a subtle pop of colour, these vegan shades strike the perfect balance between pigment and shimmer. 

ONE THING Centella Asiatica Extract
Centella asiatica extract has been used in Korea to heal wounds or damaged skin for centuries, and now the K-beauty world is harnessing its reparative qualities. 

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DAZED

Mugwort, SPF patches and spatulas: These are big trends of K-Beauty 2.0

Kwon says that one of the main skincare concerns in Korean metropolises like Seoul is the impact of pollution on skin, with many people opting for skincare products that are gentle, soothing and non-irritating. Skin that is well taken care of is the goal. To achieve this, the locals believe in a more pared-back approach. “Most Korean beauty brands and people think that if you have two or more [active] ingredients in one product, the more chances that it might irritate your skin,” Kwon explains.

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GRAZIA

THE PROBLEM: BURNT SCALP
While you might be diligent with the SPF elsewhere, it’s easy to forget your hairline and parting. If you have, Jin Kwon, founder of Korean beauty website TONIC15, recommends applying a coat of ALOE VERA directly to your scalp. Leave it overnight so it can work its calming, anti-inflammatory benefits and rinse the next morning.

SHEERLUXE

10 BEAUTY BUYS UNDER £10
One Thing Green Tea Serum: "Formulated with eight types of hyaluronic acid, this serum will hydrate your skin on a deeper level. Supporting natural collagen production and improving the skin’s elasticity, this will keep your complexion looking youthful with regular use."

CITIZEN FEMME

THE BEAUTY HAUL DIARIES
Korean beauty company, TONIC15, came about from founder Jin Kwon’s attempt to establish balance in her life by dedicating 15-minutes to ‘me time’ every day.

SHEERLUXE

THE BEST NEW BEAUTY BUYS FOR DECEMBER
Aromatica Orange Cleansing Sherbet : "Struggle to remove stubborn mascara at the end of the day? This cleanser will remove impurities and all traces of make-up. Containing orange peel extract (to balance oil production), canola oil and organic babassu seed oil, the thick sherbet-like texture leaves skin feeling deeply cleansed, moisturised and soft."

SHEERLUXE

THE BEST BEAUTY BUYS OF 2021
Aromatica Orange Cleansing Sherbet : "Struggle to remove stubborn mascara at the end of the day? This cleanser will remove impurities and all traces of make-up. Containing orange peel extract (to balance oil production), canola oil and organic babassu seed oil, the thick sherbet-like texture leaves skin feeling deeply cleansed, moisturised and soft."

STYLIST

"The Beigic Refining Hand Wash contains walnut shell, a natural scrub that softens skin, together with coffee bean oil to keep hands hydrated. It’s scented with a mandarin and bergamot fragrance. Beigic Refreshing Hand Wash is formulated with hyaluronic acid and is geared towards hydration."

EVENING STANDARD MAGAZINE

"It's also your go-to for the most lost-in-translation product names. From Eco Your Skin Spot Care Drip to Thank You Farmer Sun Project Water SunCream, it can be found on new K-beauty site TONIC15."

BUSTLE

"New retailer TONIC15 is bringing a curated edit of the very best in Korean beauty to the UK…including items from brands like Thank You Farmer and Dear Klairs."

Condé Nast Traveler MAGAZINE

"TONIC15 KOREA: THE STORY, THE VIBE, THE MUST-HAVE"

REFINERY29 MAGAZINE

"How To Shop Luxury Korean Skincare Minus The Extortionate Delivery Charge"

GLAMOUR MAGAZINE

"This is K-Beauty 2.0: The 15-minute 'slow beauty' regime for amazing skin & a boosted mood"

GLAMOUR MAGAZINE

"I tried this bestselling K Beauty cleansing foam and it's the best thing I've put on my face"

GLAMOUR MAGAZINE

"K Beauty 2.0 is here and it's going to be the best thing that's happened to your skincare regime"

AnOther MAGAZINE

"The Korean Beauty Brand Paring Things Back with Cactus Oil"