For instance, that you need to follow 10-step skincare routine and apply products in a complicated way to achieve glowing, pristine, and flawless skin. This could not be further from the truth. Korean skincare can be simple, uncomplicated, and pure and we’re here to help you navigate the K-beauty brands that offer just that.
In order to do this, we source the finest products from Korea, the ever-evolving epicenter of the beauty world where most of the beauty products for the Western market and Asia are produced. Innovation is at the forefront of their research and plant-based sources for skincare has ultimately taken off too.
How do you decide what brands to feature?
As a small company and experts in K-beauty, we’re very selective when choosing which Korean beauty products to work with. We cherry-pick only the finest and most up-to-date products for tonic15.com. While some of the names we stock are very well-known, especially to our customers that know K-beauty well, for others, Korean skincare can be tricky to navigate. Whichever type of customer you are we want to share the Korean brands that aren’t as accessible to the UK market but that you’ll come to trust and love as much as we do.
We aim to make it as easy as possible for our customers to know what skincare will work for them and we want to make selecting which products to pick as failure-proof as possible. As such, we keep our curation standards extremely high to build trust and assurance in the quality of what we stock. You can find more details about our curation process here.
What are your sustainability initiatives?
As an up-and-coming business we believe that every effort to be more sustainable, no matter how big or small, can create a huge impact as a whole. So, we have pledged to become a company that has a minimal impact on the planet through small, manageable steps.
We are currently working on sourcing more sustainable options for our packaging. We are also putting more weight on sustainability when sourcing new brands. While these are just two simple points we are committed to do more over time. But first, there is a lot we need to learn to get to where we’d like to be when it comes to sustainability. However long it takes us, we pledge to invest time in becoming a company that is at the forefront of innovation and has a minimal impact on our community and our planet.
Where do you stand on diversity?
TONIC15 stands for beauty for all. That’s regardless of age, gender, culture or background. We firmly believe that representation and diverse perspectives are what make our culture richer. We do not and will never tolerate any words or acts of racism or discrimination, and we will stand up and fight in the battle against the forces of societal and systemic injustice.
Our company manifesto is dedicated to being The Kind Company. Kind to ourselves, kind to others, and kind to the planet too.