Beauty Of Joseon

Beauty of Joseon Glow Deep Serum : Rice + Alpha arbutin 30ml

£12.38 £16.50

This is one serious glow-giver. Packed with rice bran water which was used as a toner called Beauty Water during the Korean Joseon dynasty, this serum diligently hydrates skin from the inside out. But its main job is to restore an even complexion so alpha-arbutin is included in the formula to gently yet effectively slow down and prevent tyrosinase activity – this is an enzyme in your skin that controls the production of melanin (dark spots and patches). Alpha-arbutin is known to have 10 times the effect on pigmentation than beta-arbutin which is normally used in brightening formulas. What you see is fresher, more radiant and even skin with regular use.

 

KEY INGREDIENTS

  • Rice bran water packed with amino acids and minerals to hydrate skin
  • Alpha-Arbutin to limit the production of pigmentation in skin

 

WHY WE LOVE IT

Formulated to work on skin that’s pigmented or has an uneven tone, this serum is super gentle so you won’t find your skin gets irritated if you use it every morning and night as your go-to serum. However, if you do suffer from sensitive or easily-irritated skin be sure to apply a ceramide-rich, calming moisturiser overtop.

 

KEY INGREDIENTS

Oryza Sativa Bran Water, Aqua, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Glucose, Coptis Japonica Root Extract, Sorbitan Isostearate, Coix Lacryma-Jobi Ma-yuen Seed Extract, Glycine Soja Seed Extract, Hordeum Distichon Extract, Oryza Sativa Extract, Sesamum Indicum Seed Extract, Triticum Vulgare Seed Extract, Vigna Radiata Seed Extract, Zea Mays Kernel Extract.

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