This is why everybody is talking about Beauty of Joseon
The cult K-beauty range is big on traditional botanicals and skin results
What is Beauty of Joseon?
Beauty of Joseon is a Korean skincare brand that has gone viral on a global scale. Loved by skincare enthusiasts from all over the world, this brand has taken the international beauty space by storm and its range of botanical-based heroes are now as loved for the story behind the brand as they are for their results-driven, good-skin formulas.
What makes K-beauty’s Beauty of Joseon so coveted?
Beauty of Joseon formulates its products with herbal ingredients used since the Joseon Dynasty, which ruled Korea for 500 years. The Joseon women focused on creating flawless skin rather than covering up with makeup and they counted on a highly effective list of botanical skincare ingredients to do just that. Today, as a modern beauty brand, Beauty of Joseon, pairs these traditional skin-savers with low doses of active ingredients to supercharge their formulas. The result is a lineup of clean, cruelty-free and affordable cleansers, toners, exfoliators, essences, serums and creams that will become your new tried-and-trusted skincare staples.
What are Beauty of Joseon’s hero products?
With so many products to choose from (22 at Tonic15.com to be exact) you really can’t go wrong with any of BOJ’s silky-textured formulas when it comes to finding solutions for your skin concerns. Many of the brand’s most wanted products do what K-beauty is best known for – offering nourishing, hydrating and protecting benefits for overall healthy-looking, clear and balanced skin. Here are our top 4 products below:
THE CLEANSER
Radiance Cleansing Balm
uses rice brand and grain complexes to remove makeup, oil and impurities while hydrating and softening skin at the same time.
THE TONER
Ginseng Essence Water
banks on ginseng’s powerful nourishing and moisturising qualities to revitalise and hydrate skin.
THE SERUM
Light On Serum: Centella + Vita C
uses a less irritating form of Vitamin C to restore skin’s luminosity together with skin soothing centella asiatica to prevent irritation.
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THE CREAM
Dynasty Cream
As the brand’s first product, this cream is packed with amino acid-rich rice bran water and works to brighten, smooth, hydrate and balance skin.
What about SPF?
On top of the above most wanted products in the range, Beauty of Joseon has a cult range of sunscreen formula fit for every skin type…
For dry or sensitive skin, try
Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++
banks on rice and grain fermented extracts to soothe and hydrate skin. You can layer on this formula as it’s super lightweight but still packs a moisturising punch.
For all skin types including oily skin…
Ginseng Moist Sun Serum SPF50+ PA++++
applies like a serum and is chock full of balancing and brightening niacinamide together with ginseng extract which offers hydrating and line-smoothing benefits too.
Great for top ups….
Matte Sun Stick Mugwort + Camellia SPF50+ PA++++
can be used everyday both underneath and over makeup which makes it perfect for re-application on the go. The formula contains mugwort, vitamins A and C and sebum-controlling silica powders for aa velvety matte finish.
